Walking keeps you fit, but obviously that is not the only reason USG People Belgium is doing this. As a company we feel it’s important to make a meaningful contribution to society. The walking project is an excellent way to combine exercise with charity.
10,000 euros to Alzheimer's research
If we manage to reach the 40,000 kilometres together, USG People Belgium will donate 10,000 euros to 'Stichting Alzheimer Onderzoek' (Alzheimer’s Research Foundation) during the ‘Warmste Week Music for Life’, an annual fundraiser in Belgium.
Alzheimer’s Research Foundation is the only foundation in Belgium that focuses specifically on funding scientific research into Alzheimer’s disease and other brain disorders.
In general, people think about dementia and Alzheimer’s as diseases that only affect the elderly. Recently, however, more attention has been paid to Alzheimer's among young people, with dementia occurring before the age of 65 and often as young as 50. The problems in this age bracket are often very different from those of the very elderly.
Young dementia attacks people in the prime of their lives. As they face loss of memory, as well as of the ability to plan, organize and assess, their professional and private lives are greatly affected.
As a company we feel it’s important to make a meaningful contribution to society