Advantage Resourcing in UK rebranded as Certain Advantage

In the last two years, RGF Staffing UK’s business has undergone transformational change under the leadership of CEO Lisa McLean. Since her appointment in September 2022, the company has developed new recruitment and payroll services to meet clients' demands across the UK.

Certainty in Change

CEO Lisa McLean remarked on why the rebrand was happening now: “Our business has completely transformed in the last 18 months. We’ve listened to what our clients want and evolved our service lines to reflect that. We wanted our colleagues to have a brand representative of what they do that matched their ambition to succeed. We’re working in a crowded marketplace, and this refreshed image lets us cut through that noise and be transparent about what we stand for. I firmly believe that every client we work with deserves nothing less than extraordinary individuals - who can transform their business.” 

"This new brand look and feel reflects our high standards and aspirations and how we value a new hire's impact in a role"

Previously, the business success was focused on high-volume contingent recruitment. A strategic review of the marketplace indicated that there was an opportunity for the team to provide more value to existing and new clients in:

• Permanent Staffing
• Retained Search
• Temporary Staffing
• Contract Staffing
• Payroll outsourcing

With a skills shortage continuing to dominate across the UK, the recruitment teams will focus on the markets they know best – Finance and Accounting, IT, Marketing, HR and Engineering. They are still delivering extraordinary candidates to make a tangible impact in the organizations they join.

The new brand positioning represents:

• Going the extra mile to find the best candidates
• Having high standards and aspirations
• Focusing on attitude as well as skills and qualifications
• Measuring and valuing tangible impact

Creating value

RGF Staffing’s Chief Executive Officer Rob Zandbergen welcomes the fact that the new recruitment and payroll services developed, are even more visible to clients in the UK as a result of Certain Advantage's rebranding: “By positioning our local brands as clearly as possible in the recruitment market in each geographical region, we effectively create value for our local clients. Each brand in its own way. Together, with our global network of brands, we create a wealth of opportunities for people and organizations around the world.”

About Certain Advantage

Certain Advantage is one of two recruitment agencies by RGF Staffing UK. Operating since 1989, it is based in Sale, Greater Manchester, and delivers volume and professional services recruitment nationwide. RGF Staffing UK is also the parent company of London-based recruitment firm Crone Corkill. 

www.certainadvantage.co.uk